Antara Holding

Antara Holding

A family holding office that brings technology to good businesses.

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The story

Antara Holding is a family holding office.

We are technology people. We bring technology to the businesses we build and partner with, so they reach real economic outcomes, for themselves and for the communities around them.

The name comes from Antarah ibn Shaddad al-Absi, the poet-knight of sixth-century Arabia. One line of his ode is the rule we work by:

أغشى الوغى وأعفّ عند المغنم

“I plunge into the fight, and I hold back at the spoils.”

Full effort, fair share.

Two engines

Like the two halves of a line in a hung ode, one engine builds and the other carries, and each needs the other.

Engine one

We build

We build and own businesses: consumer brands and technology.

Engine two

We partner

We partner with good businesses and bring them to new markets.

Our four values

  1. 1

    Trust kept

    What is placed with us is guarded.

  2. 2

    Excellence in the work

    We do the work as if it is seen.

  3. 3

    Fair dealing

    A fair share for each side, and a signed price stays signed.

  4. 4

    Generosity

    Part of what we earn goes back to people.

Our pledge

Antara Holding pledges 30% of the holding’s proceeds to charity.

Of every hundred the holding earns, thirty go to charity. It is our fourth value made plain: part of what we earn goes back to people.

Full effort on the work. A fair share for others.

Contact

Partner with us. If you run a good business, or build the technology that helps one grow, write to us.

Brand owners, factories, distributors and technology teams are all welcome.

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