Engine one
We build
We build and own businesses: consumer brands and technology.
Antara Holding is a family holding office.
We are technology people. We bring technology to the businesses we build and partner with, so they reach real economic outcomes, for themselves and for the communities around them.
The name comes from Antarah ibn Shaddad al-Absi, the poet-knight of sixth-century Arabia. One line of his ode is the rule we work by:
أغشى الوغى وأعفّ عند المغنم
“I plunge into the fight, and I hold back at the spoils.”
Full effort, fair share.
Like the two halves of a line in a hung ode, one engine builds and the other carries, and each needs the other.
Engine one
We build and own businesses: consumer brands and technology.
Engine two
We partner with good businesses and bring them to new markets.
What is placed with us is guarded.
We do the work as if it is seen.
A fair share for each side, and a signed price stays signed.
Part of what we earn goes back to people.
Antara Holding pledges 30% of the holding’s proceeds to charity.
Of every hundred the holding earns, thirty go to charity. It is our fourth value made plain: part of what we earn goes back to people.
Full effort on the work. A fair share for others.
Partner with us. If you run a good business, or build the technology that helps one grow, write to us.
Brand owners, factories, distributors and technology teams are all welcome.